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Wineries and Social Media Challenges
I came across a post by Joe Roberts, discussing Social Media and Wineries. While I am new to the wine industry, I am not new to social media. I have been working at a social media company for the past...
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Winery Advertising, Social Media and the FTC
The FTC has decided to review its policy in regards to alcoholic beverage company advertising and social media. OK, makes sense – I am sure it is antiquated, as-are most government policies and...
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A Deeper Look into How Wineries are Using Twitter Part 1
Social Media has been around for a while, but its use and power have really only recently been discovered. Granted, there have been the few smart companies and professionals that have been using these...
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A Deeper Look into How Wineries are Using Twitter Part 2
Using Twitter is harder than it looks. And I am not talking about keeping your tweets to under 170 characters. Being active on Twitter takes time and engaging on Twitter takes nerves. I wrote my...
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The Top 5 Things I Learned From My First Video Blog
My brother and I want to take our blogging in a new direction this year, including using video blogs. And since we live in two different cities, we plan on using technology to our advantage and taste...
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Social Media as a Sales Funnel? An interesting perspective on how to use...
Social media is confusing. I should know, I work in the field. There are so many different options when it comes to the different social media tools out there, it is nearly impossible for a business...
View ArticleHow well have you defined your customer?
Do you really know who your customers are? When it comes to selling wine, it is easy to think that your customer is anyone who drinks wine. But, that's not necessarily the case. Wine can actually be a...
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